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Category: Marketing Insights

Viamedia Names Jim Loughran Senior Vice President of Digital

Posted on September 1, 2020 by viamediamwd
Viamedia Names Jim Loughran Senior Vice President of Digital
Posted in cable tv advertising, digital advertising, Digital Insights, Marketing InsightsLeave a Comment on Viamedia Names Jim Loughran Senior Vice President of Digital

VIAMEDIA AWARDED PATENT FOR QTT® PLATFORM, BRINGING DIGITAL AD DEMAND TO BRAND-SAFE PREMIUM LINEAR TV INVENTORY

Posted on August 26, 2020 by viamediamwd
VIAMEDIA AWARDED PATENT FOR QTT® PLATFORM, BRINGING DIGITAL AD DEMAND TO BRAND-SAFE PREMIUM LINEAR TV INVENTORY
Posted in cable tv advertising, Marketing Insights, Press ReleasesLeave a Comment on VIAMEDIA AWARDED PATENT FOR QTT® PLATFORM, BRINGING DIGITAL AD DEMAND TO BRAND-SAFE PREMIUM LINEAR TV INVENTORY

Viamedia Expands Advertising Partnership with MetroNet

Posted on July 7, 2020 by viamediamwd
Viamedia Expands Advertising Partnership with MetroNet
Posted in cable tv advertising, Marketing Insights, Press ReleasesLeave a Comment on Viamedia Expands Advertising Partnership with MetroNet

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

Posted on June 17, 2020 by viamediamwd
83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds
Posted in cable tv advertising, COVID-19, Marketing Insights, surveyLeave a Comment on 83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

Viamedia Responds to the Moment and Launches #ChangeStartsRightHere Grassroots Campaign

Posted on June 8, 2020 by viamediamwd
Viamedia Responds to the Moment and Launches #ChangeStartsRightHere Grassroots Campaign
Posted in cable tv advertising, ChangeStartsRightHere, EndRacism, Marketing InsightsLeave a Comment on Viamedia Responds to the Moment and Launches #ChangeStartsRightHere Grassroots Campaign

Viamedia Bolsters Fast-Growing QTT®, Names John Piccone President of New Division

Posted on June 8, 2020 by viamediamwd
Viamedia Bolsters Fast-Growing QTT®, Names John Piccone President of New Division
Posted in cable tv advertising, Marketing Insights, qttLeave a Comment on Viamedia Bolsters Fast-Growing QTT®, Names John Piccone President of New Division

The Impact COVID-19 Is Having On Political Ad Spending And MessagingThe Impact COVID-19 Is Having on Political Ads

Posted on May 6, 2020 by viamediamwd
The Impact COVID-19 Is Having On Political Ad Spending And MessagingThe Impact COVID-19 Is Having on Political Ads
Posted in cable tv advertising, COVID-19, Marketing InsightsLeave a Comment on The Impact COVID-19 Is Having On Political Ad Spending And MessagingThe Impact COVID-19 Is Having on Political Ads

Surviving Video Viewing’s Big Shift

Posted on April 9, 2020 by viamediamwd
Surviving Video Viewing’s Big Shift
Posted in cable tv advertising, COVID-19, Marketing InsightsLeave a Comment on Surviving Video Viewing’s Big Shift

Opinion: How Will the Pandemic Accelerate the Evolution of the TV Ad Market?

Posted on March 23, 2020 by viamediamwd
Opinion: How Will the Pandemic Accelerate the Evolution of the TV Ad Market?
Posted in COVID-19, Marketing InsightsLeave a Comment on Opinion: How Will the Pandemic Accelerate the Evolution of the TV Ad Market?

Campaign 2020: The Couch, the “Elegy” and the Polls

Posted on February 21, 2020 by viamediamwd
Campaign 2020: The Couch, the “Elegy” and the Polls
Posted in Marketing InsightsLeave a Comment on Campaign 2020: The Couch, the “Elegy” and the Polls

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