The mobile-obsessed world is quickly becoming a research-obsessed,  one. With access to unlimited information on products, reviews, specs, and more, consumers are getting advice online for any and all purchases (even toothbrushes)!

88% of consumers pre-research their purchase online (eCommerce Foundation) and according to Think with Google, there has been 80% growth in “best” mobile searches and 1.5X more mobile searches ending in “to avoid” in the past two years.

Not only are they going online for ‘research’ but also for ideas and inspiration. Mobile watch time of YouTube videos with “ideas” in the title has grown over 135% in the past two years. 

Forrester Research revealed that “smartphones will impact [via internet research] 34% of total U.S. retail sales in 2018″ — that’s $1 trillion that will be impacted. By 2022, they estimate “smartphones will impact 42% of total retail sales.”

Ways to reach the 

It’s about assisting customers. It’s about being there when and where they want to connect with us.

                     – Jocelyn Wong, Chief Marketing Officer, Lowe’s

1. Build content
Create content that answer’s your customer’s questions about why your product is better than the competition. 

2. Native Advertising is a unique opportunity to blend your advertising into the surrounding content. This is a great opportunity to reach people while they are already reading and engaging.

2. Social Media Ads

Search