Geo-Graph™ with H3 The Geographic Intelligence Layer for Modern Advertising
Advertising has outgrown traditional geo-targeting. ZIP codes, radii, and fragmented platform boundaries were built for a different media landscape — one where identifiers were abundant and channels operated independently.
Today, advertisers are expected to deliver precision, performance, and consistency across linear TV, streaming, CTV, digital, audio, DOOH, and social — with fewer signals than ever.
Geo-Graph™ with Uber’s H3 spatial system changes the foundation entirely. By transforming geography into a shared intelligence layer spanning planning, activation, and measurement, Geo-Graph™ gives advertisers something the industry has never truly had before: a single geographic truth across every channel.
Want the full Geo-Graph H3 story?
Get the one-sheet — everything you need to share with your team, your agency, or your boss. Hexagons, LFIDs, pre-activation validation, and how it all comes together across channels.
LFIDs: Audiences Built for the Post-ID World
LFIDs operationalize Geo-Graph™ intelligence into scalable, privacy-forward audience segments based on real-world geographic behavior — not just where identifiers exist.
That means advertisers can:
- Reach audiences traditional IDs miss
- Expand targetable scale
- Improve efficiency across channels
- Activate with greater flexibility in a fragmented ecosystem
On-Demand and Custom Audiences
Leverage hundreds of audiences pre-built by the Viamedia strategy team — or we can build a bespoke audience specifically for your campaign, ready to activate within hours, not days.
Why It Changes Everything
Data Flexibility
Use our library of audience factors, layer in your first-party data, or activate against an LFID footprint built specifically for your campaign.
Built for the Privacy Era
LFID audiences protect consumer privacy by design — not tied to any identifiers or PII, and built to adhere to state-by-state regulations as they evolve.
Confidence Before You Spend
See estimated reach, audience density, and LFID coverage before a single dollar runs. Optimization moves upstream, not after the campaign ends.
Expanded Universe of Impressions
We reach more of your potential audience by evaluating more impressions, not just those tied to legacy identifiers
Reach Audiences Traditional IDs Miss
Cookie- and device-based targeting misses more than half of your potential audience. Geo-Graph™ with H3 unlocks them.
The Geographic Intelligence Layer for Modern Advertising
Geo-Graph™ with H3 — the geographic intelligence layer powering precision, performance, and consistency across every channel.
No gaps. No overlaps. No waste.