Introducing Episode 4 of AdBreak: “The Evolution of Political Advertising”

As the midterms approach, reaching the right voters is becoming more complex—and more precise. Political buyers have more data, more channels, and more technology at their disposal than ever before, changing how campaigns identify audiences, allocate media, and connect with voters.

In this episode of AdBreak, Evan Rutchik is joined by Meghan Claar, Sales Director, Political at Viamedia, for a conversation about what political buyers are prioritizing this election cycle. They explore how campaigns are using data and geographic intelligence, the evolving role of social media, how buyers are approaching AI, and what Viamedia’s recent integration of Aristotle Political Intelligence into Geo-Graph™ brings to political advertising.

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