Introducing Episode 2 of AdBreak:

“The Anatomy of a Successful Campaign.” What makes an advertising campaign truly successful? In Episode 2 of AdBreak, Evan Rutchik and Joel Hall reflect on more than a decade of working together and how campaign planning has evolved from the days before CTV to today’s omnichannel landscape. They discuss what has changed, what fundamentals still matter, and why audience strategy, measurement, and execution remain the foundation of high-performing campaigns.

AdBreak is our executive, monthly podcast series featuring thoughtful conversations with industry leaders about what actually matters in advertising and media. No buzzwords. No fluff. Just honest conversations about what’s working, what isn’t, and what advertisers should be paying attention to next.

Episode 2 is hosted by Viamedia President & Chief Strategy Officer Evan Rutchik, who is once again joined by Joel Hall, Viamedia’s Chief Product Officer.