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Category: Advertising

What KPI Are You Actually Solving For?

Posted on February 27, 2026February 27, 2026 by Viamedia Insights
What KPI Are You Actually Solving For?
Posted in Advertising, Blog, Digital Insights, Marketing Insights, Thought Leader Series

When your local programmatic campaign looks “fine”, but isn’t

Posted on February 25, 2026February 25, 2026 by Viamedia Insights
When your local programmatic campaign looks “fine”, but isn’t
Posted in Advertising, Blog, Dave Solomon, Digital Insights, Marketing Insights, ViamediaLeave a Comment on When your local programmatic campaign looks “fine”, but isn’t

When Your 25–54 CTV Campaign Stalls in Week 3

Posted on February 23, 2026February 23, 2026 by Viamedia Insights
When Your 25–54 CTV Campaign Stalls in Week 3
Posted in Advertising, Blog, Dave Solomon, Digital Insights, Marketing Insights, ViamediaLeave a Comment on When Your 25–54 CTV Campaign Stalls in Week 3

When CTV Performance Stalls, It’s Often an Identity Problem

Posted on February 13, 2026February 13, 2026 by Viamedia Insights
When CTV Performance Stalls, It’s Often an Identity Problem
Posted in Advertising, Blog, Dave Solomon, Digital Insights, Marketing Insights, ViamediaLeave a Comment on When CTV Performance Stalls, It’s Often an Identity Problem

Addressing the E̶l̶e̶p̶h̶a̶n̶t̶ Audience in the Room

Posted on December 9, 2025December 9, 2025 by martin
Addressing the E̶l̶e̶p̶h̶a̶n̶t̶ Audience in the Room
Posted in Advertising, Blog, Cable News, Dave Solomon, Marketing Insights, Thought Leader Series, ViamediaLeave a Comment on Addressing the E̶l̶e̶p̶h̶a̶n̶t̶ Audience in the Room

Viamedia All In On AI with Brand and Platform Refresh

Posted on October 16, 2025October 16, 2025 by martin
Viamedia All In On AI with Brand and Platform Refresh
Posted in Advertising, Blog, Broadcasting & Cable, Cable News, cable tv advertising, Digital Insights, ViamediaLeave a Comment on Viamedia All In On AI with Brand and Platform Refresh

WHY CREATORS DOMINATED CANNES LIONS 2025 AND WHAT THAT MEANS FOR MARKETERS

Posted on June 26, 2025October 15, 2025 by Ileana Musto
WHY CREATORS DOMINATED CANNES LIONS 2025 AND WHAT THAT MEANS FOR MARKETERS
Posted in Advertising, Blog, Digital Insights, Marketing InsightsLeave a Comment on WHY CREATORS DOMINATED CANNES LIONS 2025 AND WHAT THAT MEANS FOR MARKETERS

Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.

Posted on June 23, 2025October 15, 2025 by Evan Rutchik
Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.
Posted in Advertising, Blog, Cable News, Digital Insights, Marketing Insights, Thought Leader SeriesLeave a Comment on Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.

It’s Still About the Cash Register: Embracing Advertising’s Evolution

Posted on May 30, 2025October 15, 2025 by Becky Jones
It’s Still About the Cash Register: Embracing Advertising’s Evolution
Posted in Advertising, Blog, Cable News, Digital Insights, Marketing Insights, Thought Leader SeriesLeave a Comment on It’s Still About the Cash Register: Embracing Advertising’s Evolution

Political Dollars: Told Ya So….

Posted on October 18, 2024 by viamediamwd
Political Dollars: Told Ya So….
Posted in Advertising, Digital Insights, Marketing Insights, Thought Leader SeriesLeave a Comment on Political Dollars: Told Ya So….

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