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Category: Marketing Insights

If Every Channel Has the Same Goal, You Have a Strategy Problem

Posted on March 3, 2026March 3, 2026 by Viamedia Insights
If Every Channel Has the Same Goal, You Have a Strategy Problem
Posted in Advertising, Blog, Digital Insights, Marketing Insights, Thought Leader Series

What KPI Are You Actually Solving For?

Posted on February 27, 2026February 27, 2026 by Viamedia Insights
What KPI Are You Actually Solving For?
Posted in Advertising, Blog, Digital Insights, Marketing Insights, Thought Leader Series

When your local programmatic campaign looks “fine”, but isn’t

Posted on February 25, 2026February 25, 2026 by Viamedia Insights
When your local programmatic campaign looks “fine”, but isn’t
Posted in Advertising, Blog, Dave Solomon, Digital Insights, Marketing Insights, ViamediaLeave a Comment on When your local programmatic campaign looks “fine”, but isn’t

When Your 25–54 CTV Campaign Stalls in Week 3

Posted on February 23, 2026February 23, 2026 by Viamedia Insights
When Your 25–54 CTV Campaign Stalls in Week 3
Posted in Advertising, Blog, Dave Solomon, Digital Insights, Marketing Insights, ViamediaLeave a Comment on When Your 25–54 CTV Campaign Stalls in Week 3

When CTV Performance Stalls, It’s Often an Identity Problem

Posted on February 13, 2026February 13, 2026 by Viamedia Insights
When CTV Performance Stalls, It’s Often an Identity Problem
Posted in Advertising, Blog, Dave Solomon, Digital Insights, Marketing Insights, ViamediaLeave a Comment on When CTV Performance Stalls, It’s Often an Identity Problem

Addressing the E̶l̶e̶p̶h̶a̶n̶t̶ Audience in the Room

Posted on December 9, 2025December 9, 2025 by martin
Addressing the E̶l̶e̶p̶h̶a̶n̶t̶ Audience in the Room
Posted in Advertising, Blog, Cable News, Dave Solomon, Marketing Insights, Thought Leader Series, ViamediaLeave a Comment on Addressing the E̶l̶e̶p̶h̶a̶n̶t̶ Audience in the Room

Viamedia.ai Announces Ongoing Advertising Partnership with Beltone

Posted on November 18, 2025 by martin
Viamedia.ai Announces Ongoing Advertising Partnership with Beltone
Posted in Blog, Digital Insights, Marketing Insights

WHY CREATORS DOMINATED CANNES LIONS 2025 AND WHAT THAT MEANS FOR MARKETERS

Posted on June 26, 2025October 15, 2025 by Ileana Musto
WHY CREATORS DOMINATED CANNES LIONS 2025 AND WHAT THAT MEANS FOR MARKETERS
Posted in Advertising, Blog, Digital Insights, Marketing InsightsLeave a Comment on WHY CREATORS DOMINATED CANNES LIONS 2025 AND WHAT THAT MEANS FOR MARKETERS

Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.

Posted on June 23, 2025October 15, 2025 by Evan Rutchik
Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.
Posted in Advertising, Blog, Cable News, Digital Insights, Marketing Insights, Thought Leader SeriesLeave a Comment on Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.

It’s Still About the Cash Register: Embracing Advertising’s Evolution

Posted on May 30, 2025October 15, 2025 by Becky Jones
It’s Still About the Cash Register: Embracing Advertising’s Evolution
Posted in Advertising, Blog, Cable News, Digital Insights, Marketing Insights, Thought Leader SeriesLeave a Comment on It’s Still About the Cash Register: Embracing Advertising’s Evolution

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