Geo-Graph™: ID-Less Audience Activation
Geo-Graph™ is Viamedia’s privacy-focused advertising and marketing service that generates scalable, location-based audience data providing consistent targeting across all media channels. By aligning audience definitions through a unified, geospatial dataset, the Geo-Graph™ enables marketers to execute cohesive, data-driven campaigns while maintaining strict privacy standards.
Durable Data
An alternative to traditional device graphs, mapping attributes to localities rather than devices
Activate in Any Channel
With data tied to geography instead of cookies or devices IDs, it can be used consistently to support all digital initiatives
Reach More of Your Audience
Traditional cookie-based data misses 50%+ of your audience, Geo-Graph™ unlocks them for you
Local Insights at a National Scale
Geo-Graph™ is Viamedia’s proprietary advertising and marketing service that maps billions of data points into a highly granular, location-based audience intelligence platform. By mapping data to the most precise geographic levels, the Geo-Graph™ enables detailed audience analysis and campaign planning. This service provides the foundational dataset and visual tools needed to execute targeted marketing strategies at any scale—from hyper-local to national and beyond.
Fast and Powerful Audience Planning
With a deep understanding of micro-localities, Viamedia uses the “where” as a robust proxy for the “who”. The output is a geo-intelligent audience that is actionable for any channel.
On-Demand and Custom Audiences
Leverage hundreds of audiences pre-built by the Viamedia strategy team, or we can quickly build a bespoke audience specifically for your campaign, and have it ready to go within hours.
More Benefits of Geo-Intelligent Audience Targeting
Data Flexibility
Utilize our library of audience factors or bring your own first party data to inform audience planning
Adhere to the Evolving Regulatory Landscape
LFID Audiences protect consumer privacy by design, and are not tied to any identifiers or PII
Data-Driven Decisions, Everywhere
Make informed targeting decisions, even in environments where cookies and other targeting options are not possible
Expanded Universe of Impressions
We reach more of your potential audience by evaluating more impressions, not just those tied to legacy identifiers