Introducing AdBreak by Viamedia.ai
06.03.2026 | by Viamedia Insights
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Introducing the first episode of AdBreak:
“The Geography Problem in Modern Advertising.” Everyone says they do geo-targeting—but most advertisers are still using geo data the same way they did a decade ago. In Episode 1 of AdBreak, we explore why traditional geographic targeting no longer reflects modern consumer behavior, how static boundaries create inefficiencies, and why geographic intelligence is becoming a competitive advantage. Plus, we discuss Geo-Graph™, H3-powered targeting, and the future of local activation.
AdBreak is our executive, monthly podcast series of thoughtful conversations with industry leaders, discussing what actually matters in advertising & media. No buzzwords. No fluff. Just honest conversations about what’s working, what isn’t, and what advertisers should be paying attention to next.
Episode 1 is hosted by Viamedia President & Chief Strategy Officer Evan Rutchik, who is joined by Joel Hall, Viamedia’s Chief Product Officer.
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