Simply TV Advertising in a Streaming World with Parrot ADS
As audiences shift to streaming, advertisers face complexity and missed impressions. Broadcasters and MVPDs struggle to unify monetization across platforms. Viamedia.ai’s Parrot ADS Technology solves this—bridging traditional and digital TV to deliver unified ad management, seamless targeting, and maximum reach.
Viamedia.ai’s Parrot ADS Technology
Simplifying the complex landscape of ad distribution, Parrot ADS empowers MVPDs to effortlessly manage traditional and dynamic ad insertion simultaneously allowing broadcasters and MVPDs to capture and deliver ad impressions across linear, CTV and programmatic — all in one platform.
Maximize Yield by Unifying Linear and Digital thru Parity
Deliver the same campaign across platforms with one buy
Ensure parity between linear and digital/CTV ad delivery
Use Parrot where it matters most; programmatic where it doesn’t
One invoice, one order, complete coverage
Expand Beyond Linear: Monetize Digital Inventory Directly
Unlock revenue from CTV and streaming platforms
Stream ads from local cable or broadcast stations into any app or digital environment
Extend reach to modern audiences without depending on linear buys
Seamless Programmatic Fulfillment with Parrot
Enable direct or PMP-based programmatic deals
Deliver addressable ads dynamically via Parrot’s engine
Plug into your preferred programmatic ecosystem
Parrot has already delivered results for regional agencies and MVPDs. It’s ready today, it scales with your needs, and it’s designed for tomorrow’s media landscape.
Stream, Capture, Monetize
Duplicate MVPD or local broadcast ad content to any application or CTV streaming environment* and re-integrate ad impressions into primary distribution
Audience Extension
Stream or place ads within content from a local cable operator or local broadcast station to any app, CTV, or other secondary distribution source
- Supports both direct-sold and programmatic workflows
- Streamline ingestion, delivery, ad response, and reporting
- No development needed
- One platform for all inventory: linear, CTV and programmatic
- Transparent for buyers, simple for sellers
- Proven with agencies, fully operational since 2023
- Future-ready with ATSC 3.0 integration
- Supports both direct-sold and programmatic workflows
- Streamline ingestion, delivery, ad response, and reporting
- No development needed
- One platform for all inventory: linear, CTV and programmatic
- Transparent for buyers, simple for sellers
- Proven with agencies, fully operational since 2023
- Future-ready with ATSC 3.0 integration
Stream, Capture, Monetize
Duplicate MVPD or local broadcast ad content to any application or CTV streaming environment* and re-integrate ad impressions into primary distribution
Audience Extension
Stream or place ads within content from a local cable operator or local broadcast station to any app, CTV, or other secondary distribution source
Viamedia.ai Solves for Complexity in the Transition to Dynamic Ad Insertion
As MVPDs gradually transition subscribers from traditional to dynamic platforms, 10–20% of households navigate both each year—creating fragmentation and inefficiency across the ad ecosystem. Viamedia’s Parrot Technology unifies ad sales and delivery, eliminating the need for separate campaigns and systems. Operators protect revenue during the transition. Ad sales teams streamline workflows by selling both traditional and addressable inventory together. And for ad buyers, it’s transformative—a single purchase now reaches audiences seamlessly across every screen and platform.
Parrot creates true parity between linear and digital. Agencies write one order, receive one invoice, and still reach viewers wherever they are. It’s easy, scalable, and efficient.
As streaming becomes dominant, Parrot helps partners monetize audiences even when there’s no linear involved. This opens up new inventory and helps you remain competitive in a digital-first world.
Hear From A Parrot ADS Customer
“At CDE Lightband, we are committed to providing top-tier service to our community, and Viamedia’s Parrot ADS has helped us do just that. By offering targeted ad placements across both linear and streaming platforms, we are better able to support local businesses and meet the needs of our subscribers. Integrating Parrot into our Minerva-powered Cloud TV service has transformed our ad operations by streamlining workflows, improving efficiency and helping us deliver relevant and high-value content to our customers.”
Christy Batts
Chief Broadband Officer
CDE Lightband
