Privacy Rights

Background:

Viamedia, Inc. (“Viamedia”) is committed to protecting the privacy and the security of its third party advertisers and other business partners (“Partners”) and all data, including data provided to Viamedia by those Partners (“Partner Data”). Viamedia maintains security policies and procedures designed to ensure no unauthorized person or business has access to Partner Data. These policies cover the Viamedia website, any other direct access portals available to our Partners, and each of our products and services (the “Services”), and sets forth how Viamedia uses and stores the Partner Data it collects and receives (the “Privacy Policy”).

For matters involving Consumer Data, including how Viamedia collects, uses, and stores data from consumers, please refer to our Consumer Data Privacy Policy: https://viamedia.ai/consumer-data-privacy/

Viamedia uses a variety of multi-level security procedures to limit the information it onboards and to protect the privacy and security of all Partner Data, including administrative, technical, and physical safeguards designed to protect personally identifiable Information against unauthorized access, use, or disclosure of any information that can be used to individually identify a person, and may include, but is not limited to, name, email address, IP address, postal or other physical address, credit or debit card number (“PII”).

Processing of Partner Data:

Viamedia onboards, processes, and uses Partner Data only in accordance with this Privacy Policy and the Consumer Data Privacy Policy, and processes and stores Partner Data on its servers in the United States of America to provide the Services in conjunction with and according to the instructions of its Partners under a user agreement, insertion order, or other documentation that allows Viamedia to provide the Services.

Viamedia may use cookies, web beacons, and similar tracking technologies to collect information about how our Services are accessed and used. This data is used to enhance user experience, analyze website performance, and support security measures. Partners and Consumers can control the use of cookies through their browser settings.

For more information on the use of tracking technologies in connection with Consumer Data, please see the Consumer Data Privacy Policy.

Data Storage, Access and Deletion:

Partner Data is stored in an encrypted format, or is otherwise password protected, and is maintained in a secure environment that limits access only to those Viamedia employees who have a need to access the Partner Data in conjunction with providing the Services. Viamedia also maintains redundant back-up copies of Partner Data in this same secure manner. Viamedia takes appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of Partner Data, including internal reviews of its data collection, storage, and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where the Partner Data is stored. Partner Data is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable laws, regulations, or contractual obligations. Data retention periods mirror those specified in the Consumer Data Privacy Policy.

For information on how Consumer Data is stored, accessed, and deleted, please refer to our Consumer Data Privacy Policy.

PII:

Unless Viamedia enters into a written agreement with a third party provider where such third party provider gives its specific consent, Viamedia does not accept, onboard, process, or store any PII, including:(i) personally identifiable information related to a person under the age of eighteen;(ii) social security numbers, driver’s license numbers, or other government-issued identification numbers; or(iii) information associated with a person’s name, account username or email address, or other unique identifying information, such as authentication information, credit/debit card or financial account numbers, personally identifiable payroll or financial information, including employee identification numbers, information such as sexual orientation, gender identity, or religion, and health or medical information.

For policies related to PII from Consumers, please refer to our Consumer Data Privacy Policy.

Protection of Viamedia Systems and Facilities:

Viamedia conducts risk assessments on, and makes adjustments to, its information systems and facilities in order to maintain the security of all Partner Data, and to identify vulnerabilities and unauthorized access attempts into its systems. All Viamedia systems have antivirus protection and are protected by a hardware firewall, which provides ongoing screening (and automatic prevention) of potential security threats. Alert logs from the firewalls are reviewed daily, and periodic vulnerability scans and penetration tests of the network are run to ensure ongoing system security. Viamedia maintains strict physical security for its facilities and limits access to its facilities to authorized Viamedia employees and invitees.

Third Party Service Providers and Protocols:

Viamedia may engage third party service providers to provide a subset of Services. Only Partner Data that is specifically needed to execute such Services is shared and transferred to such third-party service providers pursuant to an agreement with that third party service provider and through secure transmission methods and protocols. Viamedia’s third party service providers are required to maintain data security and privacy protections at least as stringent as those maintained by Viamedia.

Although Viamedia does not knowingly accept, onboard, or process health or medical information, to the extent Viamedia receives de-identified data from any third-party data sources and has reason to believe such data may include de-identified health information subject to the Health Insurance Portability and Accountability Act (“HIPAA”), Viamedia will, as an additional safeguard, obtain details regarding the specific procedures those entities employ to confirm compliance with HIPAA de-identification standards prior to receiving that information.

For details on how Consumer Data is handled by third-party service providers, please see our Consumer Data Privacy Policy.

Data Match Protocols:

For Services that include data match by Viamedia’s third-party service providers, data is matched in a privacy-compliant manner that creates an anonymous targeting pool. Viamedia’s third party service providers are required to securely delete Partner Data upon completion of these Services.

Data match protocols involving Consumer Data are detailed in the Consumer Data Privacy Policy.

Targeted Advertising Practices:

Viamedia operates advertising campaigns on behalf of advertisers and may leverage ID-based audience segments provided by reputable third-party partners. These audience segments allow Viamedia to deliver more relevant advertisements to individuals based on their interests and demographics. Viamedia does not collect personal information directly from consumers in connection with these services. Individuals may visit the following industry resources to learn more about interest-based advertising and exercise opt-out options: the Digital Advertising Alliance at https://youradchoices.com/ and the Network Advertising Initiative at https://optout.networkadvertising.org/.

Information Sharing:

Viamedia does not rent, sell, or share Partner Data with other individuals or companies except as follows:

(i) Viamedia responds to subpoenas, court orders, or legal process, or to establish or exercise its legal rights or defend against legal claims;

(ii) Viamedia shares information in order to investigate, prevent, or take action concerning illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violation of Viamedia’s terms of service, or as otherwise required by law;

(iii) If Viamedia, or substantially all of its assets, are acquired or merged with another company, Partner Data is one of the assets that is transferred to a third party; and

(iv) Viamedia will share with various third parties, including our Partners, aggregated, anonymized non-PII along with aggregated demographic and analytics information from other users in a manner where it cannot reasonably be used to identify any particular individual user.

For our practices regarding the sharing of Consumer Data, including any sharing that may occur for targeted advertising or as required by law, please refer to our Consumer Data Privacy Policy, including the California Addendum for residents of California.

Contacting Viamedia:

Partners with specific concerns, questions, or comments related to this Privacy Policy or Viamedia’s procedures and protocols regarding Partner Data, or who wish to correct inaccuracies in Partner Data, or to request that Viamedia delete Partner Data, may contact Viamedia at info@viamediatv.com, or Customer Service, Viamedia, Inc., 220 Lexington Green Circle, Suite 300, Lexington, Kentucky 40503.

Changes to Privacy Policy:

Viamedia may change this Privacy Policy or its procedures and protocols regarding Partner Data from time to time. The updated version will be indicated by an updated “Updated” date, with the updated version effective as soon as it is publicly accessible. If material changes are made, Partners may be notified either by prominent posting of the changes or through direct notification.

For updates to the Consumer Data Privacy Policy, please refer directly to that policy.